There are a handful of great steakhouses in the city and most of them are elite members of the Montreal’s culinary landscape that has spanned decades in the restaurant scene; one of these institutions is the Vieux-Port Steakhouse. Located in the historic Old-Port of Montreal, this establishment has been severing and satiating the palates of carnivores for over 30 years. Today, marks the re-launch of the recently revamped Vieux-Port Steakhouse space and identity.
A couple of weeks ago, the great people at Lincoln Motors contacted me concerning their reimagine/reinventing campaign around the Lincoln Motor brand to share with Montreal the kind of stuff they’ve been up to. They got in contact to inform me that they were pairing up with three local acclaimed restaurants to host dinner events and that they were inviting guests to test drive the brand spankin’ new 2013 Lincoln MKZ. Over 200 guests in three consecutive nights were treated to special tasting menus created by the chefs and teams at Helena, Apollo, Chez L’épicer and a wrap dinner event as a pop-up dinner at the Parisian Laundry with special guest Chef Stéphanie Audet. With a long sign up list to take a spin around the block, Lincoln Motors and Shut Up and Eat teamed up and I was given the opportunity to take one home for a couple of days and really give it a go. I know what you’re thinking “How does this have anything to do with a restaurant review?”